Global research across 59 countries reveals that most associations report flat or declining membership. This persistent trend since the 1990s reflects fundamental changes in how people engage with organisations.
Source: Global Membership Health Study, 2024
Most member organisations suffer from engagement that peaks during events but disappears entirely between gatherings. Members typically interact with your organisation just 2-3 times annually.
The global HR market grows at 12.7% annually, yet most businesses still rely on spreadsheets for HR management. Your members spend money on external HR services while your organisation misses substantial revenue opportunities.
Source: Global Human Resource Management Market Report, 2024
SimpleHR creates daily platform dependency through essential business tools. When members rely on your branded platform for employee management, compliance tracking, and document storage, leaving becomes costly and disruptive to their operations.
Instead of quarterly touchpoints, SimpleHR creates 365 days of meaningful interaction. Members access essential business tools daily, generating thousands of engagement points that strengthen organisational relationships..
SimpleHR enables organisations to capture revenue from members' existing business needs. Rather than directing members to external HR providers, you become their solution provider while earning predictable recurring income.
Every platform interaction provides quantifiable value to members through time savings, compliance protection, and operational efficiency. This creates clear ROI calculations that justify membership costs.
